Sunday, July 22, 2012

Melbourne Homes Use Bath Towels for Window Blinds!



A recent survey undertaken by Victoria’s leading blind supplier, The Blind Factory, shows that Melbournians aren’t all that creative when it comes to covering their windows.

An interesting statistic for The Blind Factory Director Brett Thomas, is that over 40% of respondents have used a sheet or towel to cover a window for an extended period of time (up to four years!).

This is probably the statistic that surprised me the most. I can understand using a sheet or towel short term if you have a broken blind or are in the process of washing curtains but four years is such a surprise for the very style conscious and home proud Melbourne,” he said.

More interesting blind style results from Melbourne:
  • Although privacy is the key motivation for using window coverings, Melbournians can pat themselves on the back with nearly 75% of respondents aware that window furnishings are also a great source of insulation – and can save a household up to $250 in energy consumption each season.
  • Most households still have curtains or roller blinds because over 50% of respondents didn’t choose their own window coverings – instead preferring to simply use what was already there.
  • In the age of online retailing, Melbournians are not particularly savvy or convinced about DIY measuring and installing from an online order. 70% of people were not enthusiastic about trying online ordering.
  • And the most anticipated answer of all - do people love or hate The Blind Factory ads with the catchy jingle? About 75% of people think they’re great or at the least – very memorable!
The Blind Factory are a leading Victorian supplier of made to measure and made to last, quality roller, venetian and roman blinds, shutters and awnings.

The Blind Factory has the experience and products to suit every home and offer an industry leading five year warranty and free consultation.

Please visit www.theblindfactory.com.au or call 13 BLIND or 13 25 46.

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